kujolaEnter app

EADEM/Dermatologist / clinical/email teardown

Ancient wisdom meets clinical research

How EADEM built this send — a dermatologist / clinical email shipped as mixed / modular on Saturday at 3am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: EADEMflowPreheader: “That’s the secret to our skincare ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.65
Sent
Sat · 3am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.73 for EADEM vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Social proof
Reviews, press, awards, bestsellers, and 'loved by' messaging.
Hero headline
Ancient wisdom meets clinical research
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop skincare”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06

Send timing

Day
Saturday
Local hour
3am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “97% saying lips felt more hydrated”efficacy · substantiated
  • “95% saying lips felt softer”efficacy · substantiated
  • “Clinically tested formula proven to improve hydration and softness”efficacy · substantiated
  • “In just 3 days, marks lightened”efficacy · unsubstantiated
  • “Korean hydration meets French exfoliation”ingredient · unsubstantiated
Products featured
  • Le Chouchouhero
  • The Markbestseller
  • Mami Watabestseller
  • Cashmere Peelbestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.