EADEM / Social proof / email teardown
Beauty is more than skin deep How EADEM built this send — a social proof email shipped as mixed / modular on Sunday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 21, 2026 From: EADEM flow Preheader: “The stories behind our award-winning formulas. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.73 for EADEM vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Social proof
Reviews, press, awards, bestsellers, and 'loved by' messaging.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Hero headline
Beauty is more than skin deep
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Winning the 2024 Elle Future of Beauty Award” ranking · substantiated “Clinically-proven dark spot serum that fades hyperpigmentation without lightening your beautiful natural tone” efficacy · substantiated “Vogue named it one of the best” ranking · substantiated “Winning the coveted 2024 Allure Best of Beauty Award” ranking · substantiated “Our award-winning formulas are made for us, by us” social proof · unsubstantiated Products featured
Le Chouchou Lip Treatment bestseller Milk Marvel Dark Spot Serum bestseller Cashmere Peel Gentle Exfoliating AHA+PHA Toner bestseller Dew Dream Cleansing Balm Cloud Airy Bright Moisturizer Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from EADEM → All social proof emails → All % off offers →