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EADEM/Dermatologist / clinical/email teardown

Our story begins with you ✨

How EADEM built this send — a dermatologist / clinical email shipped as editorial / long-form on Saturday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Alice + Marie at EADEMflowPreheader: “Celebrating our uniqueness. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.88
Sent
Sat · 9am
Format
Editorial / long-form
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.73 for EADEM vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean / non-toxic
Ingredient safety, 'free-from', and clean-formula messaging.
Hero headline
Our story begins with you ✨
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Saturday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Clinically-proven skincare”efficacy · unsubstantiated
  • “Smart Melanin™ Technology with clinical testing on all skin tones”ingredient · unsubstantiated
  • “Allure Best of Beauty Award Winner 2024”ranking · substantiated
  • “Essence Best in Black Beauty Awards winner for Milk Marvel”ranking · substantiated
  • “Elle Beauty Winner 2024 for Le Chouchou”ranking · substantiated
  • “Vogue — for disrupting beauty industry standards”ranking · substantiated
  • “Named one of Fast Company's Most Innovative Companies”ranking · substantiated
  • “Vegan”ingredient · substantiated
  • “Cruelty-free”ingredient · substantiated
  • “No Bleaching Agents”ingredient · substantiated
  • “Pregnancy & Breastfeeding safe”efficacy · unsubstantiated
Products featured
  • Milk Marvel Dark Spot Serumbestseller
  • Cashmere Peel Gentle Exfoliating AHA + PHA Toner
  • Dew Dream Cleansing Balm
  • Le Chouchou Lip Treatment
  • Cloud Cushion Airy Bronzer
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.