How EADEM built this send — a clinical results email shipped as editorial / long-form on Tuesday at 7pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When EADEM does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for EADEM vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
THE PIMPLE FADES. THE MARK STAYS. We Formulated For Both.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$45
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to visibly fade post-blemish marks in as little as 2 weeks”efficacy · substantiated
“Based on an 8-week third-party clinical trial via spectrophotometric analysis, expert clinical assessment, and consumer perception study of 30 subjects aged 30–60”efficacy · substantiated
“Cashmere Peel clinically proven across all skin tones”efficacy · substantiated
“5% Tranexamic Acid, Kojic Acid, and Alpha Arbutin”ingredient · substantiated
“9% AHA + PHA blend gently dissolves dead skin cells and accelerates cell turnover without disrupting your barrier or triggering new breakouts”efficacy · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.