How EADEM built this send — a dermatologist / clinical email shipped as mixed / modular on Thursday at 9pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.73 for EADEM vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount-led
Price and promotion are the main message.
Hero headline
Welcome To EADEM — 10% Off Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
9pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Every formula is clinically tested to deliver visible results”efficacy · unsubstantiated
“Le Chouchou is an award-winning lip balm”ranking · unsubstantiated
“Clinically-proven skincare that works for everyone across all skin types and tones”efficacy · unsubstantiated
“The Mark: a targeted dark-spot treatment with a gel-lock texture that stays put for maximum precision”efficacy · unsubstantiated
“Cashmere Peel unclogs pores and refines texture without creating irritation or redness”efficacy · unsubstantiated
Products featured
Le Chouchou Lip Softening Balmhero
The Mark Advanced Dark Spot Concentrate
Mami Wata Ultra-Calming Rescue Mist
Cashmere Peel Gentle Exfoliating AHA + PHA Toner
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.