EADEM / Discount-led / email teardown
Your welcome offer just got extended! How EADEM built this send — a discount-led email shipped as mixed / modular on Monday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Mon, Jun 22, 2026 From: EADEM flow Preheader: “Experience our bestsellers. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.73 for EADEM vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount-led
Price and promotion are the main message.
Creative format
Mixed / modular
Secondary: Countdown / urgency
Secondary theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Hero headline
Your welcome offer just got extended!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Extended
'By popular demand' — the sale runs longer.
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.50
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Milk Marvel's unique blend of encapsulated Vitamin C and Amber Algae fades dark spots while preserving your natural tone” efficacy · substantiated “Earning 10 beauty awards for its clinically-proven results” ranking · substantiated “Clinically tested across diverse skin tones” efficacy · substantiated “Cashmere Peel: Allure Best of Beauty Winner 2024” ranking · substantiated “Cloud Cushion: Elle Beauty Award Winner” ranking · substantiated “Award-winning formulas” efficacy · substantiated Products featured
Milk Marvel Dark Spot Serum bestseller Cashmere Peel Gentle Exfoliating AHA+PHA Toner bestseller Cloud Cushion Airy Brightening Moisturizer bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from EADEM → All discount-led emails → All % off offers →