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Earth Harbor Naturals/Discount Led/email teardown

20% off summer sale starts now ☀️

How Earth Harbor Naturals built this send — a discount led email shipped as product hero on Thursday at 4pm, carrying a 20% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Earth HarborcampaignPreheader: “Spend $100, Get HELIOS free ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.65
Sent
Thu · 4pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.77 for Earth Harbor Naturals vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
20% Off Sitewide + FREE Full-Size HELIOS Orders $100+
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
Deadline-led
Expires Wed, Jul 9, 2025
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP SUMMER SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Protects against pollutants”efficacy · unsubstantiated
  • “Supports the skin barrier”efficacy · unsubstantiated
  • “Restores youthful resilience”efficacy · unsubstantiated
  • “Includes 22 botanical actives”ingredient · unsubstantiated
  • “Sensitive Skin, Truly Clean, Derm Tested, Proven Actives, Ocean Friendly”sustainability · unsubstantiated
Products featured
  • HELIOS Anti-Pollution Youth Ampoule$39hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.