How Earth Harbor Naturals built this send — a sustainability email shipped as mixed / modular on Tuesday at 7am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Earth Harbor Naturals does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.77 for Earth Harbor Naturals vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
JOIN OUR MISSION
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$40
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.