How Earth Harbor Naturals built this send — a skin quiz email shipped as mixed / modular on Friday at 7am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Earth Harbor Naturals does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.77 for Earth Harbor Naturals vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Skin Quiz
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Ahoy Lovely. Find Your Skin's Perfect Match, with our online quiz!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$40
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take Our Quiz”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“90-Day Love It Guarantee”guarantee · unsubstantiated
“TIDAL ROSE - Upgraded Formula”efficacy · unsubstantiated
“MARINA Brightening Ampoule - As Seen In ELLE”ranking · substantiated
Products featured
TIDAL ROSE Seaweed Hydration Mistnew
AHOY LOVE Nourishing Milky Cleanser - Refill
CALYPSO Vitamin C Facial Oil
MARINA Brightening Ampoule
AQUA AURA Reparative Eye Creme
Kujola
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