The Eczema Company / Eczema Friendly / Sensitive Skin / email teardown
Welcome! We have a surprise for you! How The Eczema Company built this send — a eczema friendly / sensitive skin email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: The Eczema Company flow Preheader: “Your Coupon is INSIDE ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).Voice warmth 0.76 for The Eczema Company vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Eczema Friendly / Sensitive Skin
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Thank You for Joining Our Community — Here's 10% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Dermatologist Tested” efficacy · unsubstantiated “Clinically Proven — Relieve symptoms associated with common types of skin irritation” efficacy · unsubstantiated “FDA Cleared” efficacy · substantiated “All Natural • Safe As Water” ingredient · unsubstantiated “100% Organic Cotton” ingredient · unsubstantiated Products featured
Julie May Plunge Style Latex-Free Bra in Organic Cotton and Silk - Debbie $110 LomaLux Eczemol OTC Topical Eczema Hydrogel Spray with Hypochlorous Acid (HOCl) $30 Cottonique 100% Organic Cotton Crew Socks for Adults (Lightweight) - 2 Pack $36 Adult Eczema Mittens - 100% Organic Cotton Sleep Mittens | Cotton Comfort $75 Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from The Eczema Company → All eczema friendly / sensitive skin emails → All % off offers →