How Editor's Pick built this send — a discount led email shipped as mixed / modular on Friday at 5pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 34.4% when it discounts).
Voice warmth 0.53 for Editor's Pick vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Dermatologist Recommended
Hero headline
Glowing Skin Starts Here—Save Up to 60%
Emotional appeal
fear of missing out
Calendar moment
July 4th
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
60% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dermatologist-recommended skincare, haircare and more”efficacy · unsubstantiated
“Save up to 60%”efficacy · unsubstantiated
“Customer favorites for brighter, healthier-looking skin”social proof · unsubstantiated
Products featured
Obagi Professional-C Serum 15%
IMAGE Vital C Hydrating Anti-Aging Serum
Dr. Dennis Gross Alpha Beta Universal Daily Peel
Image Skin Care Ormedic Sheer Pink Lip Enhancement Complex
Colorescience Sunforgettable Total Protection Color Balm SPF 50
Revision Intellishade Original SPF 45
EltaMD UV Clear SPF 46
Obagi Sun Shield Tint SPF 50
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.