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Editor's Pick/Summer Beauty Routine/email teardown

What's Your Summer Beauty Personality? ☀️

How Editor's Pick built this send — a summer beauty routine email shipped as mixed / modular on Tuesday at 9pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Editor's PickcampaignPreheader: “Find your match, discover your products and save an extra 20% with code [redacted]. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.65
Sent
Tue · 9pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 34.4% when it discounts).
  • Voice warmth 0.53 for Editor's Pick vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Summer Beauty Routine
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
What's Your Summer Beauty Personality?
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE GLOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Revision C+ Correcting Complex 30% — exclusive antioxidant blend + THD Ascorbate 30% + Vitamin E + Microbiome Technology”ingredient · substantiated
  • “Revision Intellishade Original — anti-aging tinted moisturizer with sunscreen”efficacy · unsubstantiated
  • “ALASTIN HydraTint Pro Mineral Sunscreen — water resistant (40 mins)”efficacy · substantiated
Products featured
  • Skinbetter Science Alto Advanced Defense and Repair Serum
  • Revision C+ Correcting Complex 30%
  • Obagi Professional-C Serum 15%
  • EltaMD UV Clear Broad-Spectrum SPF 46
  • ALASTIN HydraTint Pro Mineral Sunscreen SPF 36
  • Hydrinity Vivid Brightening Serum
  • Revision Intellishade Original SPF 45
  • SkinMedica TNS Advanced+ Serum
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.