How Eight Saints built this send — a discount led email shipped as mixed / modular on Tuesday at 7am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.67 for Eight Saints vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
25% OFF + FREE Deluxe Discovery Kit & Brightening Eye Gel
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$25
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM OFFER”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Brightens, energizes, and smooths dull, tired-looking skin.”efficacy · unsubstantiated
“Provides long-lasting hydration from sun up to sun down.”efficacy · unsubstantiated
“Gently removes dirt, oil, and makeup without stripping moisture.”efficacy · unsubstantiated
“Instantly plumps and hydrates the skin upon contact.”efficacy · unsubstantiated
“Non-Toxic, Made in USA, Certified Cruelty Free, Natural Organic”ingredient · substantiated
“As seen in InStyle”ranking · unsubstantiated
Products featured
Cloud Whip Vitamin C Face Cream
Daydreamer Natural Face Moisturizer
Down to Earth Gel Cleanser
Pep Rally Hyaluronic Acid Serum
Deluxe Discovery Kithero
Brightening Eye Gelnew
Kujola
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