How Eight Saints built this send — a discount led email shipped as mixed / modular on Wednesday at 10am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.67 for Eight Saints vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
25% OFF + FREE Deluxe Discovery Kit & Brightening Eye Gel
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$25
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Significantly delay and reduce wrinkles and fine lines while repairing damaged skin.”efficacy · unsubstantiated
“Cleanse, rejuvenate, and protect your skin with clean ingredients you can trust.”ingredient · unsubstantiated
“Clinically proven — After a 28-day trial, testers felt their skin was glowing.”efficacy · substantiated
“98% (implied social proof stat visible in email)”social proof · unsubstantiated
Products featured
Brightening Eye Gel$44hero
Deluxe Discovery Kit$75new
Kujola
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