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EISENBERG Paris/New Launch/email teardown

Haben Sie J.E Blush ausprobiert?

How EISENBERG Paris built this send — a new launch email shipped as product hero on Monday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: EISENBERG PariscampaignPreheader: “J.E Blush, ein Stick. Sechs Farbtöne. Unzählige Looks. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.65
Sent
Mon · 1pm
Format
Product hero
How this send compares
  • When EISENBERG Paris does discount it averages 16.0% off — 6.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.67 for EISENBERG Paris vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Versatility
Hero headline
J.E. BLUSH — Der Farbstift, der alles verändert
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“ENTDECKEN SIE J.E. BLUSH”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Cremige, zart schmelzende Textur. Samtiges Puder-Finish.”efficacy · unsubstantiated
  • “1 Produkt. 3 Gesten. Wangenknochen betonen. Konturen definieren. Licht einfangen.”efficacy · unsubstantiated
  • “Sechs leuchtende Farbtöne”ingredient · substantiated
  • “Reisefreundliches Format”efficacy · unsubstantiated
Products featured
  • J.E. Blushnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.