How EISENBERG Paris built this send — a personalization email shipped as product hero on Saturday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.0% when it discounts).
Voice warmth 0.67 for EISENBERG Paris vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Personalization
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Ihr persönliches Beauty-Profil
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.80
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BEAUTY-PROFIL AKTUALISIEREN”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Bei EISENBERG wird jedes Produkt mit den richtigen Wirkstoffen oder Noten personalisiert, die zu Ihren individuellen Bedürfnissen und Ihrer Stimmung passen.”efficacy · unsubstantiated
Fond de Teint Correcteur Invisible / Invisible Corrective Makeupbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.