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EISENBERG Paris/Skincare Routine Quiz/email teardown

Reach your skincare goals today

How EISENBERG Paris built this send — a skincare routine quiz email shipped as product hero on Sunday at 8am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: EISENBERG PariscampaignPreheader: “20% off your next order with the code*: [redacted] ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.70
Sent
Sun · 8am
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.0% when it discounts).
  • Voice warmth 0.67 for EISENBERG Paris vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Skincare Routine Quiz
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Reach your skincare goals today
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 1, 2025
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“TAKE THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Sunday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “After 2 weeks of using I see big difference”efficacy · unsubstantiated
  • “Sérum Régénérant Liftant + Soin Anti-Âge: Perfect duo!”efficacy · unsubstantiated
  • “Bestsellers — most-loved items, products everyone is falling for”social proof · unsubstantiated
Products featured
  • Soin Anti-Âge (Anti-Age Treatment)bestseller
  • Sérum Régénérant Liftant (Lifting Regenerating Serum)bestseller
  • Fond de Teint Correcteur Invisible (Invisible Corrective Makeup)
  • Perfecteur Teint Express (Instant Complexion Perfector)
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.