How EISENBERG Paris built this send — a welcome & brand introduction email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.0% when it discounts).
Voice warmth 0.67 for EISENBERG Paris vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Welcome & Brand Introduction
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Efficacy / Patented Formula
Hero headline
Willkommen bei EISENBERG!
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.78
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“ENTDECKEN”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Patentierte Trio-Molecular®-Formula: ein Jugend-Booster, der die Zellfunktionen anregt und die Vitalfunktionen einer jungen Haut unterstützt oder reaktiviert.”ingredient · unsubstantiated
“Achtsam entwickelte Hautpflege liefern nachweisbare Ergebnisse.”efficacy · unsubstantiated
Products featured
Gel Contour des Yeuxhero
Énergie Or Excellence
Sérum Affinant Visage (Face Refining Serum)
Love Affair
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.