kujolaEnter app

Elate Beauty/Discount Led/email teardown

LAST DAY!

How Elate Beauty built this send — a discount led email shipped as product hero on Sunday at 2am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Elate BeautycampaignPreheader: “Last day to save in the RESET Sale! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
40% off
Voice warmth
0.45
Sent
Sun · 2am
Format
Product hero
How this send compares
  • 40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.75 for Elate Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance Urgency
Hero headline
40% off Beauty Essentials
Emotional appeal
fear of missing out
Calendar moment
Spring Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
2am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Serum Concealer — Skincare-infused Coverage”ingredient · unsubstantiated
Products featured
  • Refresh Foundation$25
  • Creme Concealer Refill$28
  • Pressed Foundation Refill$23
  • Serum Concealer$28
  • Glow Unify Powder$30
  • Prep Priming Serum$37
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.