How Elate Beauty built this send — a survey incentive email shipped as mixed / modular on Tuesday at 2am, carrying a $10 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Elate Beauty does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Elate Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Survey Incentive
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Reset Sale
Hero headline
Fill out our Summer survey and get $10 to spend on our website!
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FILL OUT THE SURVEY”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“BCORP Certified since 2020”sustainability · substantiated
“Elate is certified Vegan and cruelty-free”ingredient · substantiated
“2% of sales are donated to charity”sustainability · unsubstantiated
“Every Elate order plants a tree”sustainability · unsubstantiated
“Featured on Vogue, Elle Canada, Forbes”ranking · substantiated
Products featured
Refresh Foundation$25
Capsule LipColour$16
Pressed EyeColour Refill$11
Blush Balm Refill$16
Leisure Palette$12
Good Gloss$21
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.