How Elate Beauty built this send β a sustainability email shipped as mixed / modular on Wednesday at 12am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Elate Beauty does discount it averages 25.0% off β 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for Elate Beauty vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Refillable Packaging
Hero headline
Plastic Free July β Embrace Low Waste Rituals
Emotional appeal
belonging
Calendar moment
Plastic Free July
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$85
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βBCORP Certified since 2020βsustainability Β· substantiated
βElate is certified Vegan and cruelty-freeβingredient Β· substantiated
β2% of sales are donated to charityβsustainability Β· substantiated
βEvery Elate order plants a treeβsustainability Β· unsubstantiated
βMany Elate favorites are free of any single-use plasticsβingredient Β· unsubstantiated
βAny small plastic components included in these products have the ability to be reused in refillsβsustainability Β· unsubstantiated
Products featured
Pressed EyeColour Refill$16
Essential Mascara$34
Refresh Foundation$25
Blush Balm Refill$24
Creme Concealer Refill$28
Pressed Foundation Refill$23
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