How ELEMIS built this send — a new customer welcome offer email shipped as mixed / modular on Wednesday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMISflowPreheader: “Hear From Our Co-Founder, Noella”
Offer
15% off
Voice warmth
0.78
Sent
Wed · 5am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
15% Off Your First Order is Waiting!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
uk1-cdn.eng.bloomreach.com
No UTM tagging detected
Tracking domain
uk1-cdn.eng.bloomreach.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Blend the best responsibly sourced natural extracts with cutting-edge technology to create products that deliver real results”efficacy · unsubstantiated
“Respecting the skin's unique microflora and delicate acid mantle”ingredient · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.