How ELEMIS built this send — a gift with purchase email shipped as product hero on Friday at 10am, carrying a $70 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “Choose your [redacted] with any full-size order”
Offer
$70 off
Voice warmth
0.60
Sent
Fri · 10am
Format
Product hero
How this send compares
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Cleanser Choice
Hero headline
FREE FULL-SIZE [redacted] WITH ANY FULL-SIZE PURCHASE
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$70 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“REDEEM YOUR GIFT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
34
Multi-CTA layout
Primary destination URL
uk1-cdn.eng.bloomreach.com
No UTM tagging detected
Tracking domain
uk1-cdn.eng.bloomreach.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Friday
Local hour
10am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Free full-size [redacted] worth up to $70 with any full-size purchase”guarantee · unsubstantiated
“Pro-Collagen Energising Marine [redacted]: Best For Congestion, visible pores, excess oil”efficacy · unsubstantiated
“Dynamic Resurfacing Facial Wash: Best For Uneven texture, rough skin, loss of radiance”efficacy · unsubstantiated
“Superfood Facial Wash: Best For Dryness, dehydration, dullness”efficacy · unsubstantiated
Products featured
Pro-Collagen Energising Marine Cleanser
Dynamic Resurfacing Facial Wash
Superfood Facial Wash
Kujola
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