How ELEMIS built this send — a gift with purchase email shipped as product hero on Saturday at 11pm, carrying a $99 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “Receive a 4-piece gift featuring a full-size favorite with any full-size purchase.”
Offer
$99 off
Voice warmth
0.55
Sent
Sat · 11pm
Format
Product hero
How this send compares
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.