Have you tried our Pro-Collagen Future Restore Serum?
How ELEMIS built this send — a clinical results email shipped as product hero on Monday at 10am, carrying a $125 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Our Advanced Firming Serum
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$125 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$155
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
uk1-cdn.eng.bloomreach.com
No UTM tagging detected
Tracking domain
uk1-cdn.eng.bloomreach.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
10am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to reduce fine lines and wrinkles in four days”efficacy · substantiated
“Clinically proven to increase firmness by up to 46% in just four days”efficacy · substantiated
“Enriched with a world-first ingredient, our opal skin algae complex”ingredient · unsubstantiated
“Targets the signs of collagen decline for a fuller, firmer appearance”efficacy · unsubstantiated
Products featured
Pro-Collagen Future Restore Serumnew
Pro-Collagen Marine Cream SPF 30
Power of Pro-Collagen Discovery Collectionnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.