How ELEMIS built this send — a new launch email shipped as product hero on Thursday at 11am, carrying a $142 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “Customize your cleanse to your skin”
Offer
$142 off
Voice warmth
0.70
Sent
Thu · 11am
Format
Product hero
How this send compares
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
New in: Double Cleanse Starter Collection
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$142 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$170
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
uk1-cdn.eng.bloomreach.com
No UTM tagging detected
Tracking domain
uk1-cdn.eng.bloomreach.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Boosts skin hydration by 125% after one use”efficacy · unsubstantiated
“Award-winning balm melts on skin”ranking · unsubstantiated
“Gently exfoliates to reveal a smoother, brighter and more even-looking complexion”efficacy · unsubstantiated
Products featured
Double Cleanse Starter Collection$69new
Pro-Collagen Cleansing Balmbestseller
Pro-Collagen Hydrating Cleansing Mousse
Dynamic Resurfacing Facial Wash
Pro-Collagen Energising Marine Cleanser
Kujola
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