How ELEMIS built this send — a subscription savings email shipped as mixed / modular on Tuesday at 11am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “15% lifetime savings (instead of 10%) plus indulgent rewards”
Offer
15% off
Voice warmth
0.65
Sent
Tue · 11am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Subscription Savings
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Indulgent Rewards / Gifts With Subscription
Hero headline
Subscribe This Week — Save 15% for Life
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR 15% OFF”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
33
Multi-CTA layout
Primary destination URL
uk1-cdn.eng.bloomreach.com
No UTM tagging detected
Tracking domain
uk1-cdn.eng.bloomreach.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“15% lifetime savings (normally 10%) when you subscribe”efficacy · unsubstantiated
“Luxurious gifts that get better over time”guarantee · unsubstantiated
Products featured
Pro-Collagen Cleansing Balm$61bestseller
Pro-Collagen Marine Cream SPF30$123bestseller
Dynamic Resurfacing Facial Pads$57bestseller
Superfood Facial Oil$61bestseller
Kujola
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