How ELEMIS built this send — a routine / education email shipped as mixed / modular on Monday at 10am, carrying a $125 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “Whatever the day, weather or season”
Offer
$125 off
Voice warmth
0.55
Sent
Mon · 10am
Format
Mixed / modular
How this send compares
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine / education
How-to, building a routine, and how to apply the product.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Hero headline
Your daily reminder to apply SPF
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$125 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$155
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
“Defends, hydrates and smooths skin in one”efficacy · unsubstantiated
Products featured
Pro-Collagen Skin Protection Fluid SPF 50hero
Pro-Collagen Marine Cream SPF 30bestseller
Pro-Collagen Marine Cream SPF 30 Travel Size
Kujola
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