How ELEMIS built this send — a gift with purchase email shipped as product hero on Sunday at 11pm, carrying a $99 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “Free 4 piece gift with any full size”
Offer
$99 off
Voice warmth
0.55
Sent
Sun · 11pm
Format
Product hero
How this send compares
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance Urgency
Hero headline
Your Last Chance to Reveal Brighter-Looking Skin
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$99 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
“Free 4-piece skin-refining set worth $99”guarantee · substantiated
Products featured
Dynamic Resurfacing Facial Wash 200mlhero
Dynamic Resurfacing Facial Pads 14pk
Pro-Collagen Fragrance-Free Cleansing Balm 20g
Elemis White Headband
Kujola
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