How ELEMIS built this send — a routine education email shipped as editorial / long-form on Wednesday at 11am, carrying a $125 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ELEMIScampaignPreheader: “Everything you need to know about this essential step”
Offer
$125 off
Voice warmth
0.60
Sent
Wed · 11am
Format
Editorial / long-form
How this send compares
When ELEMIS does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for ELEMIS vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Ingredient
Hero headline
Your SPF questions, answered
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$125 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$155
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
uk1-cdn.eng.bloomreach.com
No UTM tagging detected
Tracking domain
uk1-cdn.eng.bloomreach.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Formulated with signature marine extract, padina pavonica”ingredient · unsubstantiated
“Tested on a wide range of skin tones, sinks in effortlessly leaving no white cast”efficacy · unsubstantiated
“Both Pro-Collagen Skin Protection Fluid SPF 50 and Pro-Collagen Marine Cream SPF 30 are enriched with broad-spectrum UV actives”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.