How EllaOla built this send — a new launch email shipped as mixed / modular on Wednesday at 3pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.0% when it discounts).
Voice warmth 0.71 for EllaOla vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Dietitian-Created, Kid-Ready
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Try Kids' Now at 20% Off”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dietitian-Created, Kid-Ready — developed by registered dietitians”ingredient · substantiated
“A blend of five gentle, plant-based fibers (psyllium, oat, potato, acacia, tapioca) that work together to mimic the fiber diversity of a well-rounded diet”ingredient · substantiated
“Psyllium and oat fibers soften stools; potato fiber supports regularity; acacia and tapioca feed a healthy gut microbiome”efficacy · unsubstantiated
“Gluten-Free, No Added Sugar, No Sweeteners”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.