How EllaOla built this send — a discount led email shipped as product hero on Thursday at 8pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 22.0% when it discounts).
Voice warmth 0.71 for EllaOla vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
High Purity Ingredients
Hero headline
Prime Day Is Here
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ELLAOLA”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“High-purity vitamins designed to fit seamlessly into your daily life”ingredient · unsubstantiated
“Blend 19+ essential nutrients into any drink for simple daily wellness”ingredient · unsubstantiated
“Support energy, immunity, and everyday wellness with pure nutrition”efficacy · unsubstantiated
“Pure, taste-free nutrition for growing bodies and picky eaters”efficacy · unsubstantiated
Products featured
Women's Essential Unflavored Multivitamin
Men's Essential Unflavored Multivitamin
Kids' Essential Multivitamin
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.