Ellis Brooklyn / Gift With Purchase / email teardown
A Fruity Floral Gift For You ๐ผ How Ellis Brooklyn built this send โ a gift with purchase email shipped as product hero on Thursday at 12pm, carrying a $33 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jun 25, 2026 From: Ellis Brooklyn campaign Preheader: โComplimentary SUN FRUIT eau de parfum 10ml with orders $125*+! อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อโ
How this send compares
When Ellis Brooklyn does discount it averages 14.3% off โ 8.2 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set โ a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
A Scent That Inspires Vacation Day Dreams
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone Formality 0.65
Casual Formal
Reader focus 0.60
โWeโ โYouโ
Expressiveness 0.55
Restrained Exuberant
Reading grade 8.0 โ the approximate US reading level of the body copy.
04
Call to action Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
โSUN FRUIT features a creamy and unexpected blend of fresh fig, bergamot, handpicked jasmine, cyclamen and vanilla.โ ingredient ยท unsubstantiated โEllis Brooklyn is Vegan, Cruelty Free, Paraben Free, Phthalates Free, Sustainable.โ sustainability ยท unsubstantiated Products featured
SUN FRUIT Eau de Parfum $33hero SUN FRUIT Eau de Parfum 10ml Travel Spray new Kujola
See how your brand compares โ open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed โ it is not part of the indexed analysis above.
More from Ellis Brooklyn โ All gift with purchase emails โ All Gift with purchase offers โ Summer kickoff sends โ