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Ellis Brooklyn/Bestseller / Viral Social Proof/email teardown

Discover our Best Sellers

How Ellis Brooklyn built this send — a bestseller / viral social proof email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Ellis BrooklynflowPreheader: “Shop our viral fragrances ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.55
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 14.3% when it discounts).
  • Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bestseller / Viral Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Sustainability
Hero headline
Discover Our Bestsellers
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Vegan”ingredient · unsubstantiated
  • “Cruelty Free”ingredient · unsubstantiated
  • “Paraben Free”ingredient · unsubstantiated
  • “Phthalates Free”ingredient · unsubstantiated
  • “Sustainable”sustainability · unsubstantiated
  • “Shop our viral fragrances”social proof · unsubstantiated
Products featured
  • VANILLA SIN Fragrance Body Misthero
  • BANANA MILKSHAKE Perfume Mist 90mlbestseller
  • BANANA MILKSHAKE Perfume Mist 240mlbestseller
  • VANILLA SALT Eau De Parfum Travel Spraybestseller
  • ISLA SIRENA Eau De Parfum Travel Spraybestseller
  • MARSHMALLOWS Perfume Mist 240mlbestseller
  • MARSHMALLOWS Perfume Mist 90mlbestseller
  • MIAMI NECTAR Eau de Parfum Travel Spraybestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.