Ellis Brooklyn / Gift With Purchase / email teardown
INSIDE: Your Sweetest Gift Yet π€ How Ellis Brooklyn built this send β a gift with purchase email shipped as product hero on Tuesday at 12pm, carrying a $26 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jul 7, 2026 From: Ellis Brooklyn campaign Preheader: βComplimentary MARSHMALLOWS perfume mist with orders $125+*. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
When Ellis Brooklyn does discount it averages 14.3% off β 8.2 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set β a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Sweet Treat On Us.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.60
βWeβ βYouβ
Expressiveness 0.65
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βVeganβ ingredient Β· unsubstantiated βCruelty Freeβ ingredient Β· unsubstantiated βParaben Freeβ ingredient Β· unsubstantiated βPhthalates Freeβ ingredient Β· unsubstantiated βSustainableβ sustainability Β· unsubstantiated Products featured
MARSHMALLOWS Perfume Mist 90ml $26hero Vanilla Rice Eau de Parfum new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ellis Brooklyn β All gift with purchase emails β All Gift with purchase offers β