Ellis Brooklyn / New Launch / email teardown
Just Dropped: VANILLA RICE Eau De Parfum πΈ How Ellis Brooklyn built this send β a new launch email shipped as product hero on Wednesday at 1pm, carrying a $26 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 8, 2026 From: Ellis Brooklyn campaign Preheader: βMeet the soft gourmand everyone's been waiting for. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
When Ellis Brooklyn does discount it averages 14.3% off β 8.2 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set β a cooler, more clinical register than the average competitor. 01
Message & creative Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
YOUR SOFTEST OBSESSION YET. VANILLA RICE is here.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.60
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βVeganβ ingredient Β· unsubstantiated βCruelty Freeβ sustainability Β· unsubstantiated βParaben Freeβ ingredient Β· unsubstantiated βPhthalates Freeβ ingredient Β· unsubstantiated βSustainableβ sustainability Β· unsubstantiated βA dreamy blend of toasted rice, coconut milk, sakura blossom, and warm vanilla β captures soft power in every spritzβ efficacy Β· unsubstantiated Products featured
Vanilla Rice Eau De Parfum new Marshmallows Perfume Mist 90ml $26 Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ellis Brooklyn β All new launch emails β All Gift with purchase offers β