How Ellis Brooklyn built this send — a scent layering email shipped as editorial / long-form on Sunday at 12pm, carrying a 26% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
26% off — 3.5 points deeper than the tracked set average of 22.5% (this brand averages 14.3% when it discounts).
Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Scent Layering
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Summer Scent Layering 101
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
26% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$125
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Vegan”ingredient · unsubstantiated
“Cruelty Free”ingredient · unsubstantiated
“Paraben Free”ingredient · unsubstantiated
“Phthalates Free”ingredient · unsubstantiated
“Sustainable”sustainability · unsubstantiated
Products featured
Guava Granita Eau de Parfumhero
Banana Milkshake Eau de Parfum
Isla Sirena Eau de Parfum
Guava Granita Perk Up Dry Shampoo (collab with amika)
Miami Nectar Eau de Parfum
Sun Fruit Travel Spray
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.