How Ellis Brooklyn built this send — a discount led email shipped as product hero on Friday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 14.3% when it discounts).
Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
Your Savings Are Expiring Soon
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Friday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Vegan”ingredient · unsubstantiated
“Cruelty Free”ingredient · unsubstantiated
“Paraben Free”ingredient · unsubstantiated
“Phthalates Free”ingredient · unsubstantiated
“Sustainable”sustainability · unsubstantiated
Products featured
GUAVA GRANITA Eau de Parfum Travel Spraybestseller
VANILLA SALT Eau De Parfum Travel Spraybestseller
MARSHMALLOWS Perfume Mist 90mlbestseller
MIAMI NECTAR Eau de Parfumhero
MIAMI NECTAR Eau de Parfum Travel Spraybestseller
QUEENS CARAMEL Eau De Parfum Travel Spraybestseller
BEACH CLUB Mini Perfume Duobestseller
BANANA MILKSHAKE Perfume Mist 90mlbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.