kujolaEnter app

Ellis Brooklyn/Gift With Purchase/email teardown

Your Summer Scent Gift—ENDS TONIGHT 💝

How Ellis Brooklyn built this send — a gift with purchase email shipped as product hero on Monday at 12pm, carrying a $33 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Ellis BrooklyncampaignPreheader: “Don't miss out on a complimentary SUN FRUIT travel spray. Shop now. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$33 off
Voice warmth
0.65
Sent
Mon · 12pm
Format
Product hero
How this send compares
  • When Ellis Brooklyn does discount it averages 14.3% off — 8.2 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.64 for Ellis Brooklyn vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Scent
Hero headline
YOUR SUMMER SCENT AWAITS
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$33 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$125
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “SUN FRUIT eau de parfum 10ml travel spray ($33 value)”efficacy · substantiated
  • “New Crush: blood orange, neroli & almond flan”ingredient · substantiated
  • “Myth: warm mix of musk and white cedarwood”ingredient · substantiated
  • “Marshmallows: marshmallow, peach skin & milky musk”ingredient · substantiated
  • “Scents of Belonging Since 2015”social proof · unsubstantiated
Products featured
  • SUN FRUIT Eau de Parfum Travel Spray$33hero
  • New Crush Perfume Mist
  • Myth Eau de Parfum
  • Marshmallows Perfume Mist
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.