How EltaMD Skin Care built this send — a discount led email shipped as product hero on Thursday at 12am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: EltaMD Skin CareflowPreheader: “Shop Skin and Sun Care”
Offer
10% off
Voice warmth
0.55
Sent
Thu · 12am
Format
Product hero
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.59 for EltaMD Skin Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Trust
Hero headline
Don't forget to claim your offer
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Dec 31, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
click.skincare.eltamd.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“#1 Dermatologist Recommended, Trusted, Personally Used Professional Sunscreen Brand”ranking · unsubstantiated
“Trusted by Dermatologists. Loved by Skin.”social proof · unsubstantiated
“AA Complex – A Patented Blend of 3 Amino Acids, Helps Repair a Damaged Skin Barrier”ingredient · substantiated
Products featured
Skin Recovery Serum
Skin Recovery Amino Acid Foaming Cleanser
Skin Recovery Essence Toner
Skin Recovery Light Moisturizer
Skin Recovery Night Mask
UV Skin Recovery SPF 50
UV Clear Broad Spectrum SPF 46
Kujola
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