How EltaMD Skin Care built this send — a discount led email shipped as product hero on Thursday at 1pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: EltaMD Skin CarecampaignPreheader: “Limited time offer.”
Offer
20% off
Voice warmth
0.50
Sent
Thu · 1pm
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.59 for EltaMD Skin Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Savings
Hero headline
Summer Savings 20% OFF select products
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
click.skincare.eltamd.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 Dermatologist Recommended Professional Sunscreen Brand”ranking · unsubstantiated
“#1 Dermatologist Trusted | Personally Used Professional Sunscreen Brand”social proof · unsubstantiated
“UV Clear: Calms and Protects Skin Prone to Acne and Rosacea”efficacy · unsubstantiated
“UV Sport: Water Resistant (80 Minutes)”efficacy · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.