Last day for a free UV Restore Tinted mini & free shipping
How EltaMD Skin Care built this send — a gift with purchase email shipped as product hero on Monday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: EltaMD Skin CarecampaignPreheader: “Limited time offer.”
Offer
Gift with purchase
Voice warmth
0.55
Sent
Mon · 1pm
Format
Product hero
How this send compares
When EltaMD Skin Care does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.59 for EltaMD Skin Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Free Shipping
Hero headline
Gift with purchase & free shipping on all orders
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$75
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
click.skincare.eltamd.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 Dermatologist Recommended, Trusted & Personally Used Professional Sunscreen Brand”ranking · unsubstantiated
“100% Mineral Actives”ingredient · substantiated
“Helps Improve Appearance of Sun Damaged Skin”efficacy · unsubstantiated
Products featured
UV Restore Tinted Deluxe Minihero
Kujola
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