How EltaMD Skin Care built this send — a discount led email shipped as mixed / modular on Wednesday at 1pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: EltaMD Skin CarecampaignPreheader: “Updated your summer routine.”
Offer
20% off
Voice warmth
0.55
Sent
Wed · 1pm
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.59 for EltaMD Skin Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Summer savings 20% OFF select products
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
click.skincare.eltamd.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 Dermatologist Recommended, Trusted & Personally Used Professional Sunscreen Brand”ranking · unsubstantiated
“Niacinamide & Peptides in PM Restore Moisturizer”ingredient · substantiated
“UV Clear Tinted calms and protects skin prone to acne and rosacea”efficacy · unsubstantiated
“UV Sport is water resistant (80 minutes)”efficacy · substantiated
“UV Physical: 100% Mineral Actives”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.