How Rodial built this send — a summer skin routine email shipped as editorial / long-form on Wednesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 13.3% when it discounts).
Voice warmth 0.60 for Rodial vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Skin Routine
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Summer Skin Essentials
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Edit”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Glow-boosting pads that help refine the look of pores, even the appearance of skin tone and leave your complexion looking fresh and radiant.”efficacy · unsubstantiated
“Lightweight, easy-to-layer drops that help protect skin from daily UV exposure.”efficacy · unsubstantiated
“Helps blur the look of pores, reduce shine and leave skin with a smooth, glass-like finish.”efficacy · unsubstantiated
“Glow-enhancing drops that add a fresh wash of colour to the cheeks, leaving skin looking radiant, lifted and summer-ready.”efficacy · unsubstantiated
“27 Years of Innovation”social proof · unsubstantiated
“Subscribe & Save 20% on All Orders”guarantee · substantiated
Products featured
Vit C Brightening Pads
SPF 50 Drops
Glass Powder
Blush Drops
Bronzing Glow Dropsnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.