How Enviroscent built this send — a clean ingredients email shipped as mixed / modular on Monday at 1pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.73 for Enviroscent vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Fill Your Home With Scents Made Safer
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop & Save 10%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
1pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Leaping Bunny Certified — We Never Test on Animals. Ever.”ingredient · substantiated
“Non-Toxic Ingredients — No parabens, phthalates, or synthetic dyes.”ingredient · unsubstantiated
“Pet Friendly — Safe to scent your space.”efficacy · unsubstantiated
“Liquid-Free — No spills. No mess.”efficacy · substantiated
“Recyclable & Sustainable — Designed with the planet in mind.”sustainability · unsubstantiated
“Lasts 45+ Days”efficacy · unsubstantiated
Products featured
Plug Hub® Refill (Lemon Leaf & Thyme)
Plug Hub® Refill (Rainwater & Bamboo)
Plug Hub® Refill (Sea Salt & Aloe)new
Plug Hub® Refill (Spring Water & Lotus)new
Honeycrisp Apple & Cardamomhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.