kujolaEnter app

Enviroscent/Clean Ingredients / Non Toxic Safety/email teardown

Welcome to Enviroscent!

How Enviroscent built this send — a clean ingredients / non toxic safety email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: EnviroscentflowPreheader: “Enjoy 10% Off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.73 for Enviroscent vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients / Non Toxic Safety
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
Welcome to The Safer Scents Movement
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop & Save 10%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Patented liquid-free, non-toxic scents”ingredient · substantiated
  • “Pet Friendly”ingredient · unsubstantiated
  • “Liquid Free”ingredient · substantiated
  • “Recyclable”sustainability · unsubstantiated
  • “Cruelty Free”ingredient · unsubstantiated
  • “No toxic air contaminants, no reproductive toxins, no PBTs, no respiratory sensitizers, no endocrine disruptors”ingredient · unsubstantiated
  • “Lasts 45+ Days”efficacy · unsubstantiated
Products featured
  • Lemon Leaf & Thyme Plug Hub Warmer Starter Kit
  • Rainwater & Bamboo Plug Hub Warmer Starter Kit
  • Spring Water & Lotus Plug Hub Warmer Starter Kit
  • Stix Stand Starter Kit (Small Spaces)
  • Plug Hub Warmer (Medium Spaces)
  • Auto Air Freshener
  • Refills
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.