How Epicuren Discovery built this send β a discount led email shipped as product hero on Tuesday at 3pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
Voice warmth 0.71 for Epicuren Discovery vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Power Peptides...50% Off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 9.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βBUY NOW!β
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βHarnesses the power of cutting-edge peptide technology to deliver unparalleled results to your skinβefficacy Β· unsubstantiated
βInfused with a potent blend of peptides, antioxidants, and nourishing botanicalsβingredient Β· substantiated
βWorks tirelessly to help diminish the appearance of fine lines, wrinkles, and the feel of uneven textureβefficacy Β· unsubstantiated
βUsing the ultimate potency of a 6 peptide blend, designed to help defy age and target the appearance of agingβingredient Β· substantiated
β"transformed skin! my skin is so much smoother with texture and appearance! love it" β Robert J., Verified Buyerβsocial proof Β· substantiated
Products featured
Ultima-Peptide Maximum Peptide Complexhero
Colostrum Luminous Glow Cream
Kukui Coconut After Bath
Protein Mist Enzyme Toner
Kujola
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