How Epicuren Discovery built this send โ a probiotic skincare email shipped as product hero on Thursday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Epicuren Discovery does discount it averages 35.0% off โ 12.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for Epicuren Discovery vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Probiotic Skincare
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Microbiome Balance
Hero headline
Good Bacteria, Great Skin
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email โ no discount or incentive.
Depth
โ
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โBUY NOW!โ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โInfused with acidophilus probiotics, this cream works to help support your skin's natural microbiome, promoting a healthy, radiant looking complexion.โefficacy ยท unsubstantiated
โEnriched with Lactobacilli Acidophilus and Micronized Silver to maintain a fresh and flawless looking complexion.โingredient ยท unsubstantiated
โAbsolutely Awesome Moisturizer! I have the most sensitive skin and this moisturizer handles the oily to dry to red to acne sensitivity that I experience โ Anne S., Verified Buyerโsocial proof ยท substantiated
Products featured
Acidophilus Probiotic Facial Creamhero
Colostrum Luminous Glow Creamยฎ
Kukui Coconut After Bath
Protein Mist Enzyme Toner
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.