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Epicuren Discovery/Gift With Purchase/email teardown

FREE Protein [redacted] Enzyme Toner 4oz $41.58 Value...Let Freedom Glow! πŸ‡ΊπŸ‡Έ

How Epicuren Discovery built this send β€” a gift with purchase email shipped as product hero on Saturday at 1pm, carrying a $42 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Epicuren DiscoverycampaignPreheader: β€œFree Protein [redacted] Enzyme Toner with ANY Purchase This Holiday Weekend ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$42 off
Voice warmth
0.65
Sent
Sat Β· 1pm
Format
Product hero
How this send compares
  • When Epicuren Discovery does discount it averages 35.0% off β€” 12.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.71 for Epicuren Discovery vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
FREE Protein [redacted] Enzyme Toner 4oz β€” $41.58 Value With Any Purchase
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$42 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œProtein [redacted] Enzyme Toner β€” $41.58 Value”efficacy Β· unsubstantiated
  • β€œI absolutely love this toner. It is refreshing and feels very luxurious. It has helped make my skin very soft and smooth. β€” Michael U., Verified Buyer”social proof Β· substantiated
  • β€œRecommended for Dry, normal, combination, and oily skin types”efficacy Β· unsubstantiated
Products featured
  • Protein Mist Enzyme Toner 4oz$42hero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.