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Epicuren Discovery/Bundle Savings/email teardown

Quench. Glow. Save 20% ❤️

How Epicuren Discovery built this send — a bundle savings email shipped as product hero on Sunday at 3pm, carrying a 20% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Epicuren DiscoverycampaignPreheader: “An Elevated Ritual of Hydration 😊 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.72
Sent
Sun · 3pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
  • Voice warmth 0.71 for Epicuren Discovery vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Hydration Ritual
Hero headline
The Luxe Duo Your Skin Has Been Waiting For
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“BUY NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Promotes radiant, younger looking skin”efficacy · unsubstantiated
  • “Utilizes nature and science to help promote radiant, younger looking skin”ingredient · unsubstantiated
  • “Younger looking skin in no time! My wrinkles smoothed out and my skin was super moist.”social proof · unsubstantiated
  • “20% Savings when purchased in this duo”efficacy · substantiated
  • “Up To 40% Savings On Select Duos and Kits”efficacy · substantiated
Products featured
  • Quench Duo (Moisture Surge Hyaluronic Acid Gel + Pro Collagen+ Serum Amplifier)hero
  • Prevention & Correction Duo
  • Colostrum Duo
  • Travel Minis Body Edition
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.